Every publisher is looking for ways to enhance the quality and accuracy of its audience data. But the next challenge faced by companies like Time Inc. is related to aligning identity to advertising inventory.
Jen Wong, president of digital and COO of Time Inc., explains in the video above why inventory-related issues need to be on the radar for publishers that are now focused on identity. “The next arc is inventory,” she notes during this interview at CES. “The question is going to be now that we have been on this march for identity…what do we do about inventory [and] large-scale buys for advertisers across that. It will be interesting to see what happens on that front.”
