Is Fraud and Fakery Messing Up Your Mobile Campaign Data?

Four common schemes and what you can do to diminish their impact

Has your mobile ad campaign or app download effort been affected by fake traffic, fake ad engagements or fake purchases?

Chances are it has, and you probably don’t know it. Fraud is a deep-seated issue across mobile advertising, skewing data, distorting attribution, triggering technical issues and creating other dangers.

Our new report, “An Expert’s Guide to Mobile Ad Fraud,” highlights four significant sources of mobile ad fraud, identifying what they are, how they work, and what damage they can do to your mobile campaigns, data sets and more.

CHECK OUT “AN EXPERT’S GUIDE TO MOBILE AD FRAUD” FOR TIPS ON HOW TO PROTECT YOUR CAMPAIGN.

What kinds of fraud should mobile marketers be concerned with? Here are a couple of examples: Through click spam (aka organics poaching), unscrupulous publishers take credit for organic users, which can cause an app business to overweigh the importance of a fraudulent traffic source. Fake installs—where device emulation software is used to simulate an app install to claim advertising revenue—defraud everyone along the advertising chain, taking money away from advertisers, publishers and networks. It is important for anyone involved in the app economy to scrub deceptive practices from mobile advertising.

To find out more about identifying common mobile fraud and what can be done to mitigate its impact, click below.