With awards season in full swing, movie lovers are flocking to cinemas to catch the performances that could bring home a statuette. But what are they doing when they’re not in the theater? Location intelligence can tell us—and the insights are far from obvious.
You might expect that people who saw the sci-fi flick Arrival are fans of comic-book shops, but, according to our new foot traffic report, they also frequent Whole Foods. Moviegoers who went to the musical La La Land predictably like jazz clubs, too…but they might have come straight from a SoulCycle class. The insights are entertaining—but they’re also essential intelligence for marketers whose brands touch the entertainment world.
Download the full text of The Entertainment & Moviegoer Foot Traffic Trend Report.
Insights derived from mobile location data help businesses understand what lifestyle and life stage trends drive new purchase behavior, how brands can identify and retain customers, when and how foot traffic peaks and falls and which competitors are stealing their customers. Our new Entertainment & Moviegoer Foot Traffic Trend Report reveals in detail how consumers eat, shop and even travel, based entirely on their real-world behavior.
