Consumers today spend nearly 70 percent of their digital time on mobile. But how are they getting the information they need? Are they using the mobile web or apps? And what about Facebook WebKit, the social network’s in-app “browser”?
According to exclusive research by Kargo and Verto Analytics, it turns out that most consumers use some combination of these methods. But their actual behavior changes depending on the platform they’re using, as the infographic below explains.
