As brands get ready for the millions of international consumers poised to enter the market in the next few years, the race is on to create and optimize content for a wide range of languages and cultures. That’s because, with the international ecommerce market projected to reach $300 billion by 2018, no brand can afford to be lost in translation.
According to PayPal, over 30 percent of consumers in huge emerging markets like Mexico, China, Russia and Brazil plan to shop digitally with non-local retailers more often in the future. Yet we found that the goal of reaching non-English speakers takes up less than five percent of the marketing budgets for up to 65 percent of marketers.
To help brands gauge where they stand on the content globalization scale, we’ve created the quiz below. Give it a try: