Rainmaker Brands Winning With Weather
As brands look for new ways to deliver relevant, timely messaging in an ever-evolving landscape, building a weather strategy for marketing can be an effective way to make campaigns more [...]
Marketers Must Address the B2B Data Gap
To move forward in the new data landscape, the industry needs data sources that can bring together business and consumer identity.
The Cultural Evolution of Gaming
More people are playing games than ever before, and video games are crucial to the global cultural conversation.
If You Want Better Results on CTV, You Need an Addressable Strategy
More platforms, media planners and buyers are starting to work together with better strategies to reduce the frequency of irrelevant ads.
TV Advertising Innovation Starts With Performance
Whether you’re a B2C or B2B brand, using CTV as a performance channel yields quantifiable results.
How Purdue Global’s Latest Campaign Empowers Students to Make a Comeback
In higher education having a distinct brand is anything but an unnecessary luxury.
Quiz: What Do You Really Know About Addressability (and Addresses)?
So, what do you really know about addressability and identity? Take a moment and test your knowledge with this quiz.
Make Your Customer Data More Accessible, Actionable and Addressable
With the right tools, marketers can enrich data in ways that respect privacy requirements, build trust and enable effective cross-media audience targeting.
Pair AI With Intelligent Automation to Boost Digital Ad Efficiency
To maximize AI's potential value, ad ops leaders must combine the technology with both human oversight and a comprehensive automation approach.
Why Inclusivity Matters
Inclusive advertising helps brands connect with a wide range of people, promotes innovation and ensures that ads can be enjoyed by a variety of audiences.