Why CMOs Are Still Unconvinced About Programmatic

It’s been 10 years since real-time bidding took off, but a decade into the programmatic age, CMOs remain skeptical. When we ask them why, we hear three basic refrains. First, […]

5 Ways Meetings Don’t Have to Sap Your Time and Spirit

If you think most of your meetings are a waste of time and sap your productivity—and you’re hardly alone if you do—then maybe you need to get back to basics […]

5 Obstacles Facing Marketers in the Age of the Customer

Welcome to the age of the customer, where people don’t just want, but expect, a one-to-one relationship with your brand. Great marketing has always been about putting the customer front-and-center, […]

6 Reasons Why Focusing on the Person–Not Just the Device–Wins

It’s time to go beyond device and screen to return the focus to what marketing is truly about: people. The promise of digital has always been to create a personalized one-to-one connection, […]

Is Fraud and Fakery Messing Up Your Mobile Campaign Data?

Has your mobile ad campaign or app download effort been affected by fake traffic, fake ad engagements or fake purchases?

Making Mobile Safe, Secure and Contextual

Mobile marketers are still trying to master the contextual benefits the platform provides. As they take advantage of the latest formats and targeting options, they also face new challenges related […]

The Art and Science of Out-of-Home

In our digital and mobile-first era, billboards and other out-of-home advertising have fully embraced data-driven marketing, with audience analytics and digital technology becoming crucial to the OOH equation. At the […]

Give Your Instagram Some Added Oomph

So you want your Instagram photos to stand out? The VSCO app has become the way trendsetting creatives add visual interest to their everyday images. And it has just added a […]

The State of Programmatic Buying

  What are the trends that are going to impact programmatic buying in the near future? We sat down with Tim Sims, VP of inventory partnerships at The Trade Desk, at […]

The New Value Proposition for Sports Signage

Sports signage has always been valued on the television exposure it generates, but that’s an outdated model when viewers turn to social media for their daily highlight fix. Our new […]