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3 Ways to Incorporate Video Into Your Everyday Content

As people go about their day—from scanning the news over breakfast to unwinding during their evening commute—they’re engaging with different types of content in different ways.

What Is the Tipping Point for AR/VR Adoption?

Smarter, smaller, and more powerful devices will power the next great leap in digital experiences.

It’s Finally Time to Stop Advertising Waste

“Half the money I spend on advertising is wasted,” John Wanamaker once famously complained. “The trouble is, I don’t know which half.”

How Connected TV Opens Up New Audiences and Opportunities

Connected TV and over-the-top services are not only changing the way consumers engage with television programming, but also how marketers address what they’ve traditionally considered the TV audience.

How Anheuser-Busch InBev Used Twitter to Brew Brand Engagement

Beer is social, so what better venue to promote “happy hour” moments than on Twitter?

Garmin’s In-image Campaign Takes on Mobile Interruption

Creating mobile ads that get attention without negatively affecting user experience is a major challenge all advertisers face.

How Location Data Defines the Customer Journey

For many marketers, the biggest challenge to charting the customer journey is accurately understanding offline behavior.

Robot Marketing or Human Marketing: Spot the Difference

You're a savvy marketer. You understand that AI is reshaping the advertising and marketing industries. But can you tell the difference between robot and human ad creative, copywriting and research in your everyday?

The Future of Out-Of-Home? It’s Mobile

To understand consumers' intent, consider the journey they're on, literally.

5 Ways You Should Be Using Social Data That You Probably Haven’t Considered

If you think social media analytics is just about tracking your Facebook mentions, think again.