Marketers Need to Take a Strategic Approach to Hiring and Talent for 2024
Marketers have had to adapt to significant change this year, highlighting the need for a strategic approach to hiring in 2024.
The Advertising Industry Can Do Better in 2024
Regardless of new challenges, the advertising industry has an opportunity to forge a more sustainable path for itself.
Hey Marketers, What’s Your 2024 Weather Strategy?
Weather influences every aspect and decision of people’s lives, and marketers need to pay attention.
5 Creators Explain Success in the Attention Economy
Attention is the one currency that every marketer needs to be focused on, and it's probably the scarcest commodity out there.
Find Post-Cookie Advertising Approaches That Will Stand the Test of Time
Advertisers need resilient, agile and durable audience strategies that build consumer trust and achieve campaign objectives.
Why Bayer Has Turned to AI to Transform Consumer Self-Care
Collaboration with best-in-class digital platforms has been important in driving the Consumer Health Division’s transformation of everyday health.
Livestreaming and the New Social Spaces
You might think of Twitch as a hotspot for video gamers and that’s true. But it’s also a hub of activity for all areas of interest—no matter how niche.
CTV Is the Key to Rapid Growth for Small Businesses
CTV has made it possible for smaller brands to compete with industry giants on the TV screen.
If You Want to Deliver a Better Experience, You Need a Connected Tech Stack
Customers are essential to the ethos of marketing, but they aren’t always at the center of a marketer’s strategy.
AR Ads Inspire Higher Quality Attention Than Traditional Formats
As the advertising landscape continues to transform, augmented reality is set to take center stage.