As people go about their day—from scanning the news over breakfast to unwinding during their evening commute—they’re engaging with different types of content in different ways.
“Half the money I spend on advertising is wasted,” John Wanamaker once famously complained. “The trouble is, I don’t know which half.”
Connected TV and over-the-top services are not only changing the way consumers engage with television programming, but also how marketers address what they’ve traditionally considered the TV audience.
Creating mobile ads that get attention without negatively affecting user experience is a major challenge all advertisers face.
For many marketers, the biggest challenge to charting the customer journey is accurately understanding offline behavior.
You're a savvy marketer. You understand that AI is reshaping the advertising and marketing industries. But can you tell the difference between robot and human ad creative, copywriting and research in your everyday?