Is It Time to Overhaul Your Ad Operations Workflow?
While AI can’t eliminate humans in the ad buying and selling workflow, it can improve the process of highly repetitive tasks
Turning Your Big Game Ad Into a Year-Long Triumph
To make the most out of this year’s Big Game, you're going to need to follow a playbook with pre- and post-game strategies.
You Have a Treasure Trove of Customer Data Hiding in Plain Site
To maximize the value of their customer data, brands need to look no further than their websites.
Identity Is the Key to Marketing Magic
Marketing can sometimes feel like a mythical quest, but the right tools can turn that marketing fantasy into reality.
2 Industry Pioneers Chart the Course for Performance Marketing in 2024
The era of imprecise targeting and outdated metrics has come to an end for TV advertising.
2024 Is the Year to Reframe Your Thinking About Advertising Scale and Performance
It’s time to reframe legacy thinking for the new digital reality of 2024.
4 Steps to Get More Value From Your First-Party Signals
Modern marketers should use first-party signals to empower their audience-led marketing strategy.
Enhance Your First-Party Signals With Lookalike Audiences
While the industry faces significant challenges, advertisers do have a powerful tool at their disposal: first-party signals.
A More Nuanced Way to Reach Luxury Consumers
Once characterized by exclusivity and other shared symbols of wealth and success, notions of luxury are now more fluid and nuanced.
Streaming TV Will Bring On the Next Ad Renaissance
The industry is now in the midst of the next big event, an ad renaissance sparked by one of the fastest-growing channels in ad land: connected TV.