How Weather Can Be Used to Predict Consumer Behavior

“Everybody talks about the weather, but nobody does anything about it,” Charles Dudley Warner famously said. This isn’t entirely accurate. Weather impacts consumer behavior and many of the decisions customers […]

Brands Capture Real Results With Addressable Targeting

Advertisers looking to reach viewers of live premium content should consider cross-platform addressable as a way to deliver their message regardless of program, network or device. Our “3-Minute Guide to Cross-Platform […]

What Industry Leaders Are Saying About How People Watch Digital Video

From premium online content to the delivery of cable and broadcast programming via TV Everywhere, the market for digital video is surging. Timed to the NewFronts, we asked participants in […]

How Cable Providers Make Digital Video Work

Spectrum Reach will be hosting a NewFront on May 5, its first as a combined company. We spoke with David Kline, EVP of Charter Communications and president of Spectrum Reach, […]

Everyone Is Talking About AI, but What Does It Mean for Marketers Right Now?

Artificial Intelligence may be the most bandied about term of 2017. For consumers, AI is powering everything from virtual personal assistants and real-time translation to GPS navigation and self-driving cars. […]

Want to Know How Technology Really Empowers Marketers?

Technology might deliver more powerful insights than ever to brands, but those insights have to address the needs and concerns of real people—whether they’re individual consumers or a group of […]

How Restaurants Are Pioneering Digital Customer Experience

Imagine this: You’re driving the family to Grandma’s lake house for summer vacation. After six hours on the highway, the kids are rowdy and hungry, so you take the next […]

Why AI Is Your Brand’s Rapid Response System

Talk about big data overload. Over the next minute, there will be 204 million emails sent, 31 million Facebook messages exchanged, 21 million mobile interactions and 2.4 million Google searches. […]

Why Customer Experience Can Make or Break Your Business

Buyers today, whether they’re consumers or businesses, are more informed, more savvy, and more selective than ever about the brands they choose. They’re telling brands: Don’t just sell me your […]

How a Chance Cannes Lions Introduction Led to Proud Whopper and Real Beauty Sketches

It all started with an introduction at the Cannes Lions International Festival of Creativity. A mutual friend thought Fernando Machado, then global VP of Unilever’s Dove, and Anselmo Ramos, at the […]