Programmatic TV, live-streaming apps, ad blocking—there's a lot to keep up with these days. That's why we need your help identifying the topics marketers want to understand better. Take this very brief survey and let us know what we should focus on in the year ahead. Thanks!
Most marketers are quick to praise visual content. But do they know, for example, that on social media images get 650 percent higher engagement than text-only posts? That kind of stat can make you rethink your budget this year.
As the Internet becomes an increasingly limitless playground, people spend more and more of their time online watching digital video.
Have you ever tried to talk to a millennial like, you know, a millennial? FOMO, yasss, on fleek? Well, don't. Millennials—and the rest of us—are embarrassed for you.
Sure, digital is the fastest growing category in terms of allocated U.S. ad spend, but there's one form of media that smart marketers are still obsessed with: Print.
As brands get ready for the millions of international consumers poised to enter the market in the next few years, the race is on to create and optimize content for a wide range of languages and cultures. That's because, with the international ecommerce market projected to reach $300 billion by 2018, no brand can afford to be lost in translation.
The Internet of Things (IoT), the slightly clunky term for the new generation of connected cars, homes, clothes and products, is already having a radical impact on consumer marketing. Based on Deloitte projections, a billion wireless IoT devices were shipped in 2015, a 60-percent increase from the year before.
As every digital marketer knows, there's a lot of advice out there about how to increase email open rates, drive engagement and boost CTR. But what there isn't enough of are actual examples of what best-in-class emails look like, and analysis of what makes them so eye-catching and click-worthy.