Spotify and Pandora Are Changing the Programmatic Tune for Advertisers

Does anyone go for a run, hop on the train or cook dinner anymore without queuing up Marc Maron's 'WTF' or their favorite Spotify playlist or Pandora station? I'm literally listening to Spotify right now while I type.

Why People Hate Pre-Roll, and 3 Other Reasons Ads Get Blocked

We hear lots of anxious chatter about ad blocker adoption and not nearly enough serious discussion of the underlying motivations. But understanding the consumer's reasons are arguably the most important part of the issue, especially for marketers.

A Step-by-Step Guide to Advertising on Instagram

Instagram advertising is blowing up. In the five months since Instagram opened its doors to all advertisers, more than 200,000 brands have started delivering ads on the platform.

Brands Are Using College Basketball-Style Brackets to Drive Huge Fan Engagement

The college basketball postseason exemplifies the ultimate in fan engagement.

What Do Athletes Really Think About Tweeting for Brands?

On social media, pro athletes are a little more like the rest of us. Their popularity isn't just about wins, but also about how likeable they are to their followers.

This Is What a Killer Instagram Ad Campaign Looks Like

Most marketers know visual content is where it's at. According to CMO Council, 65 percent of marketing executives believe that visual assets are core to how their brand story is communicated. But creating innovative and effective campaigns on Instagram, Snapchat, Pinterest and other visual-based marketing channels can be challenging, to say the least.

9 Times Media Changed the Outcome of a Presidential Election

Presidential candidates ignore technology at their peril. With each election, advances in media, analytics and targeting have given tech-savvy candidates a distinct advantage in the political marketplace. From Eisenhower’s TV […]

What You Need to Know About Programmatic and Politics

A lot has changed since the 2012 elections, most of all how consumers (read: voters) get information. Consider these eMarketer stats: Four years ago, there were 122 million smartphone users in the U.S.; now there are over 210 million. In 2012, Americans spent one hour and twenty-eight minutes on their smartphones each day; now that's over three hours. There were 54 million U.S.

What Can Political Campaigns Teach Us About Smarter Ad Targeting This Year?

For those of us in the media business, the 2016 election will be remembered as the year programmatic targeting by political campaigns came of age.

Here’s What Digital Political Advertising Will Look Like in 2016

For the past 50 years, television has been the most effective medium for politicians looking to reach voters. This is about to change.