How Publishers Can Make Branded Content More Effective

Does branded content really work? Earlier this year, we set out to answer this question and better understand how branded content impacts consumers. In the process, we identified some best practices […]

Why Consumers Want a Premium Video Experience

Premium video has never been more important. And that’s as true for brands as it is for publishers. Consumers are flocking to quality experiences from trusted sources. They want original […]

People-Based Marketing Is All About Meaningful Experiences

Market to known individuals instead of unknown personas. For years, this has been what brands hoped for—but couldn’t achieve—from their digital marketing. Now we’re finally at the point where aspiration […]

What Does It Mean to Be a Predictive Marketer?

  Marketing is moving from programmatic to predictive, but what does this look like in practice? A future where it’s possible to zero in on understanding consumer behavior and deliver […]

Are Robo-Advisors the Key to Improving Customer Experience in Finance?

Take emotion out of investing. That basic maxim of financial success—that the euphoria of an up market, the anxiety of tumbling stock prices can cloud your thinking when it comes […]

Is AI the Answer to Digital Marketing’s Challenges?

Artificial intelligence might be disrupting how marketers do their jobs, but the robots aren’t taking over anytime soon. For agencies and brands alike, AI must be a partnership—a collaboration between […]

How YouTube Viewership Is Ushering In TV 3.0

Marketers have loved TV’s combination of reach and quality, but its lack of precision targeting and data reporting pale in comparison to digital. TV 2.0 extended viewership through owned and […]

Conversational Commerce Is What Retail Is Talking About Today

Think back to the best shopping experience you ever had. Chances are it involved a well-informed and upbeat salesperson who engaged with you, asked about your needs and guided you […]

5 Things You Need to Know About the Future of Marketing

  What does it take for brands and agencies to succeed in the Engagement Economy, where everyone and everything is connected and data transforms and disrupts marketing? We posed that […]

How Weather Can Be Used to Predict Consumer Behavior

“Everybody talks about the weather, but nobody does anything about it,” Charles Dudley Warner famously said. This isn’t entirely accurate. Weather impacts consumer behavior and many of the decisions customers […]