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Harness the Power of AR to Create Unforgettable Brand Experiences

Integrating AR ads in-game transcends the limitations of traditional advertising to create deeper brand engagement and a lasting impression on the audience.

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SSPs Need to Evolve to Meet Digital Advertising’s New Demands

If supply-side platforms are going to remain relevant, they must be more than just an ad exchange.

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Solving for Addressable TV’s Signal and Reach Challenges

The rapidly evolving CTV advertising landscape is reshaping the way advertisers reach audiences.

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2024 Working Mothers of the Year

Each year, She Runs It honors mothers who have achieved outstanding business results while serving as strong role models at work, home and within their communities.

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Whether in Romance or ROAS, Matchmaking Is Key to Success

To understand who your audience is so you can make a solid match, you need to put in the work to get it right.

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Next Day Scorecards Don’t Paint an Accurate Picture of Super Bowl Ad Impact

While this year’s Super Bowl has come and gone, results-driven marketing is in season all year round.

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Big Game Engagement Shows Why Live Music Is a Win for Brands

While the Big Game provides brands with a global platform and audience for one day, concerts and festivals show that live music can be a year-round opportunity.

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Is It Time to Overhaul Your Ad Operations Workflow?

While AI can’t eliminate humans in the ad buying and selling workflow, it can improve the process of highly repetitive tasks

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Turning Your Big Game Ad Into a Year-Long Triumph

To make the most out of this year’s Big Game, you're going to need to follow a playbook with pre- and post-game strategies.

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You Have a Treasure Trove of Customer Data Hiding in Plain Site

To maximize the value of their customer data, brands need to look no further than their websites.