As every digital marketer knows, there’s a lot of advice out there about how to increase email open rates, drive engagement and boost CTR. But what there isn’t enough of are actual examples of what best-in-class emails look like, and analysis of what makes them so eye-catching and click-worthy.
Our “Top 12 Emails of 2015” report is exactly this: A showcase of great email campaigns from such brands as Dogfish Head Brewery, Mario Batali and The Oxford American. We also highlight their smart email marketing strategies including design choices, copy placement and general email structure.
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As a glimpse of what you’ll find in our top emails report, we’ve broken down the “anatomy” of one of these examples in the infographic below. Give it a read: