Each year, the Engage for Good Halo Awards honor corporate social initiatives and cause marketing, showcasing outstanding work. At this year’s ceremony in Chicago on May 23 and 24, Salesforce and Save the Children will receive Golden Halo Awards for overall excellence with other campaigns honored with category-specific awards. For detailed write-ups, go to: www.engageforgood.com/halo-awards.
Golden Halo Awards
Salesforce
Since its founding in 1999, Salesforce has made giving back a core tenet of its existence, believing that everyone who wants to change the world should have the technology to do so. To back this up, it has pioneered the 1-1-1 model of integrated philanthropy, dedicating 1 percent of equity, 1 percent of employee time and 1 percent of product back into its communities.
Today, much of that work takes place through its social enterprise, Salesforce.org, which gets tools and technology into the hands of nonprofits and education institutions so they can connect with others and do more good. And its impact has been significant. Its employees have volunteered more than 3 million hours. And more than, 36,000 nonprofits/educational institutions use Salesforce for free or at a discount.
Explains Rob Acker, CEO of Salesforce.org: “Salesforce.org was built on the idea that the business of business is to improve the state of the world, and we’re committed to creating change in the communities in which we live and work. Our hope is that more organizations will come together and partner to make a difference in our world.”
Save the Children
For nearly 100 years, Save the Children has led global action to improve the lives of children through better education, health care and economic opportunities. That means doing whatever it takes to ensure no child dies before age 5 from preventable causes, all children get a quality, basic education, and violence against children is no longer tolerated.
What has set Save the Children apart has been its innovative, transformational approach to working with corporate sector partners
such as Accenture, GSK, Johnson & Johnson, Mondelez International
and IKEA.
Some examples of innovation: through its work with Accenture, Save the Children’s youth employment programs are embracing human-centered design approaches and leveraging leading edge technology to deepen its impact and broaden its scale. With publisher Penguin Random House, it has leveraged skills-based volunteers to improve literacy outcomes in Rwanda. Save the Children also partnered in the launch of the MasterCard Aid Network, an end-to-end, nonfinancial service designed to streamline aid distribution. To solve big problems, these kinds of disruptive approaches generate impact.
Category Winners
Social media
#IStandWithPP
OKCupid & Planned Parenthood
OKCupid users showed they supported Planned Parenthood with a unique badge, raising money for the charity, increasing user matches and sharing sex ed tips.
Silver: Be a Community Hero with Spider-Man: Sony Pictures & Goodwill
Education
Team Up To Support Teachers
Burlington Stores & AdoptAClassroom.org
Burlington asked customers to donate at checkout, raising $1.5 million for 75k students and increasing sales and brand awareness.
Silver: Grow Up Great: PNC & DonorsChoose.org
Environmental
Planting Seeds for Haiti’s Future
Timberland & Smallholder Farmers Alliance
Inspiring real change in Haiti, Timberland supported a sustainable agroforestry model that boosted farmer yields and income.
Silver: Rinse, Recycle, Repeat: Garnier, DoSomething.org & TerraCycle
Employee Engagement: Skilled Volunteering
Summer Intern Data Program
PwC & DonorsChoose.org
PwC interns used data to investigate classroom trends and saw how their work helped students and teachers across the country.
Silver: MySkills4Africa: Microsoft & various nonprofit organizations
Employee Engagement: Group Volunteering
XTEAM
Berkshire Bank
Berkshire Bank’s volunteer program had 100 percent employee participation in 321 projects with 227 non-profits for some 40K hours of service.
Silver: WestJet Live Different Builds: WestJet & Live Different
Consumer Donation/Crowdfunding
Red Nose Day
Walgreens, NBCUniversal, Mars Wrigley Confectionery U.S. & Comic Relief USA
Noses on! From store aisles to TV, the combined efforts of the sponsors raised more than $40 million for children living in poverty.
Silver: Evite Donations: Evite & Pledgeling
Health
Investing in a Cure
Edward Jones & Alzheimer’s Association
Edward Jones partnered with the Alzheimer’s Association to provide services and education on brain health to clients and associates and raised over $4.8 million for its signature cause.
Silver: Healthy for Life 20 by 20: Aramark & American Heart Association
Experimental
#HANGRY
Arby’s, Habit Burger & Share Our Strength
To reach millennials, the program co-opted “hangry” to get people angry about childhood hunger, with the partners raising over $4.5 million.
Silver: Walls Are Meant for Climbing: The North Face & The Trust for Public Land
Social Service
Honoring Veterans Then and Now
Activision Blizzard & CODE
The multi-month campaign—around the launch of the latest Call of Duty game—not only raised $1 million to put vets in high-quality jobs, but also raised awareness of the importance of supporting vets.
Silver: Second Chance Employment: Dave’s Killer Bread
Consumer-Activated Corporate Donation
#DREAMBIGPRINCESS
The Walt Disney Company & Girl Up
Disney enlisted female photographers from 15 countries to capture empowering images of real-world girls. For every like/share of the photos, Disney donated $1 to Girl Up, raising $1 million in 5 days.
Silver: Shopathon to Fight AIDS: Bank of America & (RED)
Video
Coach Dad: Father’s Day Surprise
WestJet & RMHC Canada
Using authentic storytelling and the element of surprise, the video brings to life the story of one Ronald McDonald House family, getting nearly 11 million views.
Silver: AIG’s Houston Heroes: AIG
Animal
Project C.A.T.
Discovery & World Wildlife Fund
By conserving nearly a million acres of protected land on the border of India and Bhutan, the collaboration invited consumers to donate via text and emoji to help create a healthy habitat for tigers.
Silver: Forever Against Animal Testing: The Body Shop Canada & Cruelty Free International
Small Business
School Garden Grant Program
Alaska Fertilizer & Cornell Lab of Ornithology
Funding for school gardens brought brand visibility and created bird-friendly environments, engaging students in hands-on, project-based learning.
Silver: Dine Out: Grimaldi’s & Share Our Strength
Nudging For Good
UNICEF Kid Power
Ammunition & UNICEF
This wearable-for-good and app has inspired hundreds of thousands of kids, educators and parents to get active and unlock 8.2 million packets of therapeutic food for malnourished kids around the globe.
Silver: Rinse, Recycle, Repeat: Garnier, DoSomething.org & TerraCycle
