Artificial Intelligence Has Become an Unstoppable Force in Advertising

It’s already an AI world, so make sure you understand it

You might already be an AI expert and not even know it.

If you work in advertising, marketing, sales or customer service, there’s a good chance you’re using some form of artificial intelligence every single workday. The new guide, “It’s an AI, AI, AI, AI World,” lays out 13 examples of how marketers are already using this technology. For example, if you’re a marketer applying predictive analytics to optimize your campaign messaging, you’re using AI. It’s not the future of marketing. It’s the present.

Read the complete guide, “It’s an AI, AI, AI, AI World.” 

More than two-thirds of CMOs report that their company is currently selling, using or planning for business in the AI era. That’s not to say that AI has reached its peak. Hardly. The guide features an interview with computer vision expert Serge Belongie of Cornell University to get his take on the past, present and (mostly) future of AI and related technologies. “The AI that mostly works today and for the next five to ten years is actually just increasingly powerful forms of automation,” he explains.

So while there’s lots of hype out there about AI, it’s quickly becoming commonplace for the tech tools that drive today’s customer interactions. Download the guide to see how it’s changing your life as a marketer.