Welcome to the age of the customer, where people don’t just want, but expect, a one-to-one relationship with your brand.
Great marketing has always been about putting the customer front-and-center, but shifts in technology—marketing clouds, mobile, social and AI—have made it more important than ever. Still, it’s not as easy as it seems.
“The Marketer’s Field Guide” identifies the five major obstacles marketers face in the age of the customer, and provides strategies and tactics for overcoming the challenges. It also spotlights leading brands—including Capital One, L’Oréal, Dunkin’ Donuts, GM OnStar, American Express and ConAgra—that are delivering one-to-one customer journeys.
CHECK OUT THE FULL TEXT OF “THE MARKETER’S FIELD GUIDE: POWER ONE-TO-ONE CUSTOMER JOURNEYS.”
So what’s keeping companies from achieving one-to-one success? Many organizations are still silo-ing their customer data, making it difficult to have a unified view of the customer. Others have the data, but lack the ability to leverage insights from that data to personalize customer experiences at scale. And organizations that rely on disparate marketing tools and analytics need to integrate to be faster, more efficient and more productive.
For more best practices for powering the one-to-one customer journey, download the full report so you’re able to drive value, measure results and show the impact on your bottom line.
