Image recognition is the new superpower for marketers, allowing them to see visual brand interactions on social media that don’t include text or hashtags.
GumGum, which specializes in using image-recognition technology to power these kind of campaigns, just released a playful new comic book called “T-Man and Gums: The Data Knight.” It tells the story of a super hero helping a major mobile carrier win big with GumGum’s solutions.
Check out the full comic “T-Man and Gums: The Data Knight”
Here are three ways visual marketing superpowers can be used to improve your offer:
1. X-ray vision
Websites are relying more on pictures and less on written explanation. Without keeping up, marketers can lose the ability to see how customers interact with brands in an ever more wordless society. Luckily, image recognition technology can recognize the context in which ads are being served, ensuring they fit in with editorial content—including images.
2. A secret identity
Life can be tough as an advertising superhero: Stand out too much and people gawk and stare. So blending in can be a blessing. In-image ads are designed by their very nature to integrate with other visual content on-screen by understanding context and enhancing engagement.
3. Super strength
Canvas ads, a type of in-image ad which quickly takes over an image then shrinks into a normal banner, are more powerful than a locomotive, encouraging consumer action with big, bold visuals with contextually relevant messaging. By showing off their muscles, these ads attract the user’s eye and make them linger a little longer.
