The challenges faced by today’s marketers are, in a word, headache-inducing. Questions like “What’s the best way to go about desiloing data?” and “What’re the most efficient ways of quantifying ROI?” are giving marketers fevers and night sweats. So what’s a marketer to do to get healthy again?
Our “2015 State of Marketing Report” aims to be the modern marketer’s medicine. It lays out the top challenges facing the industry and offers clear recommendations on how to address them. These obstacles are broken down by category—email, mobile, social, etc.—as well as by country and business type. You know, in the event there’s a full-blown pandemic.
Check out the “2015 State of Marketing Report” and learn to address these challenges head on
Here are the top three symptoms facing marketers today, along with suggestions for how email could help alleviate them:
1. Your audience energy is a bit groggy
This should come as no surprise, as reaching new audiences in an increasingly fragmented technological landscape is no easy task. Smartphones and tablets are where most of the opportunity lies here—developing a fully optimized, accessible mobile experience is critical to overcoming this challenge. This is especially true when it comes to email, as one-third of marketers said their subscribers read emails on mobile devices at least 50 percent of the time.
2. The quality of your leads is making you sick
It’s especially difficult to land high-quality prospects these days, as consumers have become more and more discerning when it comes to targeted placements. Relevant and useful content is king when it comes to securing valuable leads. For example, 69 percent of promotional content in email campaigns is effective or very effective, according to marketers surveyed in our report.
3. You’ve fallen asleep with the current marketing tech trends
There’s an awful lot to keep up with when it comes to things like data aggregation tech, CRM and social listening tools or trends in mobile app development. The success of new technologies in extending and enriching the customer lifecycle, however, is indisputable. Take email marketing automation—70 percent of those surveyed in our report found it effective in creating more cohesive customer journeys.
To learn about the other symptoms facing today’s marketers and how to get rid of them, take a look at our guide. Get well!
