Icons of Marketing

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What It Takes for a Brand to Achieve Iconic Status

by Bryan Bartlett

At the moment marketing is more fractured than ever before. So how does a brand rise above all of the noise to achieve truly iconic status?

How The Economist Got Smart with Real-Time Data

James Wilson, the legendary founder of The Economist, probably had very little idea how many of his readers favored or opposed the Corn Laws. Nor did he likely have a clue how many people picking up the magazine were casual readers and not subscribers. He didn't need to.