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Twitch's Live Engagement Has Turned Into a Marketing Goldmine

by Haniya Rae

Gaming has always been a social pastime, but with Twitch, the live-streaming video game service where viewers watch other people play games as a form of entertainment, it has become a social network. Big tech companies were quick to recognize the value of Twitch—especially it's huge advertising potential—and last fall Amazon bought the service for $970 million.

For Advertisers, Are Video Games the New Cable TV?

Cable TV providers probably wish they could respawn and start over right about now. Pay TV, once the biggest arena for media buys, is fading faster than you can say, "30-second spot." But as we all know, people are still watching, playing and consuming plenty of content—only in new and different places than before.