Zynga's RewardVille May Make Games More Addictive
Zynga has come up with a way to make its games even more addictive: RewardVille.
Zynga has come up with a way to make its games even more addictive: RewardVille.
This incentive program gives gamers faux currency called zCoins that unlock premium goodies across all of Zynga’s games.
Gamers can earn zPoints across all Zynga’s games, and upon accumulating certain amounts, “level up” in the RewardVille application. The model is relatively straight-forward. Rather than using Facebook Credits as the single in-game currency, zPoints will work across all games. The result is that Zynga can lock in users to spending currency across company-owned games.
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