Zynga's oldest games still the moneymakers, Mafia Wars 2 below expectations
Zynga posted its Q4 and full year 2011 results today, citing its oldest games as the biggest moneymakers.
Average bookings per user (ABPU) rose 11 percent to $0.061 up from $0.055 in Q4 2010. Zynga COO John Schappert called out five of Zynga’s older Facebook game franchises on the company earnings call as key bookings drivers. Expansions launched in Cafe World, FarmVille, FrontierVille and CityVille all increased bookings — and Texas HoldEm Poker continues to deliver record bookings even after four years on the platform.
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