Zynga Runs Virtual Goods Charity Campaign to Aid Gulf Coast Oil Spill Victims

With the tragic oil spill in the Gulf of Mexico dumping tens of thousands of gallons of crude oil into the ocean daily, social game developer Zynga is bringing its virtual goods fundraising strategy to bear. Partnering with the National Audubon Society, the pair are seeking to raise both funding and awareness of the crisis with a virtual item dubbed the “Gulf Coast Turtle” within Zynga’s popular virtual aquarium app, FishVille.