Zynga Rocketing Past 200 Million Users

Just one month ago at Web 2.0 Summit, Mark Pincus, the CEO of Zynga, told the audience that the company had surpassed 150 monthly active users. One month later, the company’s user base has grown by a third, rocketing it past 200 million users. Monthly active users are a relatively broad metric when analyzing a company though, as daily active users are a more effective metric for measuring a company’s ability to monetize.

During the same period when Zynga’s monthly active users grew by 50 percent, daily active users grew approximately 27 percent from 47.8

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