Zynga partners with Keith Urban for FarmVille 2: Country Escape promotion

Zynga has partnered with country music superstar Keith Urban for a cross-promotion in FarmVille 2: Country Escape on iOS and Android devices. The promotion sees players given access to listen to Urban’s single “Good Thing” from within the app.

This promotion is similar to the Lady Gaga promotion in the original FarmVille from 2011, which saw the singer’s music added to the Facebook version of Zynga’s farming hit. However, this Keith Urban promotion is the first time Zynga has integrated a musician’s song into a mobile title.

“Like music, mobile games such as FarmVille 2: Country Escape bring people together and provide them with a shared experience,” said Keith Urban.