Zynga launches 1 Word, company's first game on Kik's mobile messaging platform

Zynga has confirmed the launch of its newest game, 1 Word, on mobile social messaging app Kik. The Kik platform passed more than 50 million users earlier this year, and features a variety of applications (called Kik Cards) and in-house developed games. However, Zynga’s picture-based social game is the first game on the Kik messenger platform from a third party games developer.

Zynga is known for stating that it always wants to reach players wherever and whenever they want to play, and the launch of 1 Word on Kik is a reflection of that goal.

1 Word is similar to Lotum’s “4 Pics 1 Word” (our

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