Zynga goes for a "must have mobile" game development approach
Zynga is changing its game development approach to incorporate a mobile component at the concept stage, CEO Mark Pincus announced during the company’s third quarter earnings call.
Just yesterday, Zynga launched a dramatic “cost reduction program” that eliminated 150 jobs, shut down Zynga Boston and includes the sunsetting of 13 older games. This program is designed to save Zynga up to $80 million annually and also includes “more stringent” resource management and allocation for the development of new games.
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