Zynga Finally Unveils Indiana Jones Adventure World
Zynga’s Adventure World is at last getting its promised infusion of Indiana Jones, announced in September as part of a partnership with LucasFilm.
Unlike Zynga’s previous pairings with Lady Gaga, Enrique Iglesias and Michael Jackson, this collaboration is focused purely on gameplay rather than cross promotion. While those campaigns all resulted in a short term boost in monthly active and daily active users, the numbers dwindled once the limited time promotion ended.
When the new Adventure World chapter goes live tomorrow, players will be able to explore a new chapter of the game called Indiana Jones and the Calendar of the Sun and team up with a non-playable Indiana Jones character.
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