Zynga Experimenting with Cross-Promotion from Game Inboxes
Zynga is experimenting with a new type of cross-promotion that uses in-game mailbox messages to redirect users to other Zynga games where they have pending notifications or requests.
As seen in CastleVille, the new feature generates inbox messages for other game requests under a heading called Zynga Game Requests. The inbox message clearly indicates that it’s for a game other than the one the user is currently playing through a logo and the name of the game in bold text.
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