Zynga Does the Job for Universal with Public Enemies Virtual Goods in Mafia Wars
In the latest announcement about a Facebook app developer working to integrate branded advertising, Zynga, Universal and partner companies said yesterday that a week-long campaign in December for the movie Public Enemies had been a big success.
The movie stars Johnny Depp as real-life 1930’s bank robber John Dillinger. To fit this theme, the two companies, with the help of direct ad seller Appssavvy and marketing agency Ignited, created and offered Public Enemy-themed virtual goods within crime role-playing game Mafia Wars.
With nearly 23 million monthly active users on Facebook, the game is one of Zynga’s biggest; it’s also been around the longest, and is often a place where Zynga tries out new ideas.
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