Zuckerberg: Mobile Is Facebook’s Biggest Hurdle

By Justin Lafferty 

Analysts and bank executives have said it since Facebook’s initial public offering. Now Mark Zuckerberg, the company’s co-founder and CEO, admits it. In an interview with Bloomberg, Zuckerberg said that figuring out how to make money from users accessing Facebook on mobile devices is the company’s biggest challenge right now.

Since Facebook went public May 18, Zuckerberg has been fairly quiet, but several other people have been doing the talking for him. Recently, several banks said they liked Facebook’s long-term potential, but were skeptical about the company’s ability to monetize its mobile presence — which is huge and growing.

Now Zuckerberg says he knows what the company has to do:

Things are not much different … I’m focused on building product.

The company is brainstorming several ways to make money through mobile, including launching targeted advertising based on what applications people use.

As of 9:30 a.m. PT Friday, Facebook stock is at $30.92 per share. It opened at $38 on the day of its IPO, but quickly fell.

Readers: Do you have any advice for Zuckerberg on how Facebook can make money on mobile?