The website for cooking application iGrill normally gets about 70,000 visitors per month. Then Facebook Co-Founder and CEO Mark Zuckerberg posted about it on his page. The response crashed the server of iGrill’s parent site, iDevices, with more than 1,000 visits per minute. The company, which recently added Facebook integration, joined SongPop in the ranks of Zuckerberg-approved products.
On Sunday, Zuckerberg posted a picture of a steak with this message:
I updated my grilling app, iGrill, today, and it now has Facebook integration that lets you see what other people are grilling right now around the world. Awesome. I’m making a Fred’s steak.
The post has since gained more than 47,000 likes and 100 comments. It sent so much traffic to the iGrill website that it completely overwhelmed iDevices’ servers. Now that the bandwidth and servers have been upgraded, the company is happily accepting the new influx of traffic.
Through iGrill, people can share with Facebook friends what they’re cooking, just as Zuckerberg did. Currently, iGrill is a meat thermometer that can be hooked up to an iPhone or iPad. Using Bluetooth, iGrill updates mobile devices (within 200 yards) about the heat of the meat, so grill masters can be free to socialize while the meal cooks.
Chris Allen, CEO of iDevices, told AllFacebook the goal in the future is to make iGrill a medium for Facebook friends to swap recipes and gain new ideas for tasty things to throw on the barbecue. Right now, there’s an iGrill Facebook page for users to like, comment, and share photos of delicious food and ask the amateur chefs what went into making it.
Allen said to AllFacebook that getting that kind of surprising recognition has been a boon for the company. The apps, including iGrill, have become much more popular since gaining Facebook integration:
We didn’t even know (Zuckerberg) had one. It was a big surprise … It’s a much more interactive experience for the user, as well as for us as a company. We know what people are liking or don’t like, what they’d like to see in the app in the future or in the product in the future, and we have a better understanding of who our consumer is.
Since orders are handled through a third-party company, iDevices staff didn’t know that Zuckerberg had purchased iGrill equipment. The post came at a total shock, but iDevices is making the most of the new opportunity. Allen said that after the post, he sent Zuckerberg an email asking if himself or someone from Facebook could work with iDevices about deepening its integration.
Earlier this year, music game app SongPop skyrocketed in popularity after Zuckerberg posted that he loved playing it.
Readers: What is your favorite meal to barbecue?