Zombies, Run! developer reveals how Apple let it give away 3000 “free” copies of its iOS game

Zombies, Run! developer Six to Start has revealed that it’s complicated, but not impossible to set up a pre-order system for an iOS game. The London-based studio was able to work directly with Apple to ensure backers for its successful Kickstarter campaign would be able to receive the 3000 plus copies of the game they had been promised in return for their donations.