Zinio CMO Jeanniey Mullen Leaves to Start Her Own Agency

Jeanniey Mullen, the chief marketing officer of digital magazine platform Zinio, is striking out on her own and launching a new agency called YellowBean LLC. She shared the news with her LinkedIn network yesterday afternoon explaining the name of her company comes from a combination of a pair of boots, her nickname and her focus on growth, “The yellow bean is one of the fastest growing plants,” she wrote.