Twitter Shares Generate 10X More Revenue Than Facebook, Pinterest Combined, Says Amazon [STUDY]
Much has been made of Pinterest’s rapid rise to social media darling and, more importantly, website referral traffic monster.
Indeed, Pinterest’s female-friendly demographic has quickly established the pinboarding platform as a better source of referral traffic than Twitter, Bing and Stumbleupon, and a Shopify study back in May suggested that Pinterest users were more likely to buy and spend twice as much as referrals from Facebook or Twitter.
Not so, says Amazon.
Will Young, director at Zappos Labs, the research arm of Zappos website, which is now a wholly owned subsidiary of Amazon, spoke to Bloomberg about their findings when using their new PinPointing system, a new web tool that finds and suggests Zappos products based on Pinterest posts.
“Social
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