Zappos, a leader in e-commerce, is upping its game for the social era by embracing Pinterest. The photo-sharing network has become increasingly popular among online shoppers as a way to maintain shopping lists or boast about recent purchases. While those photos may stoke the fires of want in users who view them, the pins often don’t lead users to the items for sale online.
Zappos’s PinPointing generates shopping recommendations based on photos posted by Pinterest users of your choice. Clicking on the original pinned image returns the user to Pinterest to re-pin or like the photo, but clicking on a recommended item takes him or her to the Zappos e-commerce page for the item.
According to a New York Times review, the recommendations engine is still pretty rough, but the idea is likely to take off with other online retailers.