Zample raises $2 million in funding for media recognition service

Zample has announced the launch of its new technology, offering cloud-based media recognition services to mobile apps. Zample’s technology was designed to automatically identify brands from live TV, and from apps which feature image or media feeds like Twitter, with the goal of improving the overall advertising experience.

Instead of advertising to users based on individual targeting, the Zample technology allows advertisements to be tied to the brands already present in today’s media. By utilizing the company’s daily analytics, developers can track the brands, media and advertising their consumers are exposed to, and create new monetization opportunities in the process.

“Yesterday, advertisers relied on targeting based on what site you hit, or maybe an image tag, or some demographic profile as a best guess,” said Zample CMO Shawn Patrick.