In terms of social media preferences, teenagers have been hard to quantify. A study released recently by youth market research firm Ypulse shows that more teens are bypassing Facebook to check in on Foursquare and post photos and thoughts on Tumblr.
According to a story by USA Today, 18 percent of teens surveyed like checking into locations on Foursquare instead of Facebook. When teenagers just want to browse, many of them felt that Pinterest was a better site.
However, Facebook doesn’t exactly see these sites as competition for teenage eyeballs. At least that’s what Malorie Lucich, Facebook’s communications manager, said:
We’re supportive of these websites growing, and the websites integrated with Facebook are more social because of it.
So why isn’t Facebook as popular among teenagers? Last year, a study showed that many teens simply haven’t heard of or didn’t see the point of several Facebook features, including location-based tools. USA Today also points out that with the global nature of Facebook, teens still want to be heard, but with more interest coming from a smaller audience. Microblogging sites such as Tumblr provide that.
Another study by Ypulse suggests that maybe young people just don’t have the attention span for just one social media site, preferring to be active in several places of the Web.
Readers: Have you noticed your teenagers gravitating toward one social media service, or are they pretty spread out?
Image courtesy of Shutterstock.