YouTube’s 3000 Movies On Demand Means Business

By Kenna McHugh Comment

Movie fans can now watch over 3,000 Hollywood movies on YouTube. The video-sharing company expanded its movie rental service this week. Users in the U.S. can pick from YouTube’s list and watch a movie of their choice. Also available are reviews, interviews and other behind-the-scenes features, similar to a Blu-ray or DVD.

Specific titles have not been broadly announced. But Camille Hearst, Product Marketing Manager for YouTube, blogged explaining the type of movies available, “From memorable hits and cult classics like Caddyshack, Goodfellas, Scarface, and Taxi Driver to blockbuster new releases like Inception, The King’s Speech, Little Fockers, The Green Hornet and Despicable Me. Movies are available to rent at industry standard pricing, and can be watched with your YouTube account on any computer. The new titles will begin appearing later today and over the coming weeks.”

Those who are interested can go to YouTube Movies and start watching movies. Because not all 3000 movies will be added at once, Hearst recommended checking back with YouTube to see which movie has been added to their list.

Also on the horizon is original content through the YouTube Next program and initiatives such as the Creator Institute and the NextUp development program.

Something to consider is that YouTube users are watching 2 billion videos a day on the average of 15 minutes each video. Offering full-length movies will persuade users to stay longer and help with YouTube’s advertising revenues.

The video rental service from YouTube is a milestone for on-demand content. Obviously, the video-sharing company is going in direct competition with Netflix, Hulu, Amazon, Apple and even Facebook and positioning itself as the only destination for video on the web. So, is it possible for YouTube to rise above the other online movie-rental services?

This is separate from the new announcement of Google’s Android video store.  Will the two services link in some way in the future?