YouTube Designer Says He Wants to Make the Site More Beautiful -- But at What Cost?

As YouTube works to update the UI, the designers need to make sure form follows function or risk getting into a shouting match with the site's users.

YouTube

There’s been an increasing drive at tech companies to develop software that doesn’t just solve a problem, but looks good too. Apple was one of the first companies to focus on “beautiful design,” and since then, the most slick and intuitive the user interface, the better. The problem is that users will likely resist any changes that are made, but for reasons designers don’t understand.

While Google wasn’t always about clean and simple design, the tech giant could be considered an early adopter.

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