46% Of UK YouTubers are on Twitter [STUDY]

For marketers, driving fans from their most popular social network to engage with another is a tried-and-tested technique that can often pay dividends, especially when building your brand audience on a new platform.

Typically, however, brands push Facebook fans to Twitter, Twitter fans to Facebook and both to Instagram, but if you have an especially strong presence on YouTube you might want to reconsider your strategy.

In a study of users in the United Kingdom, GlobalWebIndex discovered that 85 percent of YouTube users are “second screeners”, meaning that they use a portable device, such as a smartphone or tablet, when watching TV.