YouTube Puts More Focus On Time Watched Over Views With Updated Search Algorithm, Analytics
Back in August, YouTube’s head of creator marketing communications Eric Meyerson reported that YouTube was shifting the focus for suggested videos from views to watch time. Today, YouTube announced that search is now optimized for time watched.
Back in August, YouTube’s head of creator marketing communications Eric Meyerson reported that YouTube was shifting the focus for suggested videos from views to watch time. Today, YouTube announced that search is now optimized for time watched.
According to a post on the YouTube Creators blog, “We’ve started adjusting the ranking of videos in YouTube search to reward engaging videos that keep viewers watching. This is a continuation of ongoing efforts to focus our video discovery features on watch time, and follows changes we made to Suggested Videos in March, and recent improvements to YouTube Analytics.”
They report that the new changes to the algorithm appear to be working.
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