YouTube Takes Strides To Improve Content ID

By Megan O'Neill 

YouTube launched Content ID nearly five years ago to help creators, big and small, manage their content and protect themselves from copyright violations on YouTube.  However, the service has not been without its flaws, as false copyright claims have abounded, with YouTubers as well-known as Lady Gaga and Justin Bieber being affected.  Today YouTube has announced a number of new updates designed to improve Content ID.

Thabet Alfishawi writes on the YouTube blog, “Content ID hasn’t stood still over the last five years.  We’ve been rolling out regular updates and we want to highlight three particular efforts that we think improve Content ID for everyone.”  The new changes include a new appeals process, smarter detection of unintentional claims, and improved matching quality.  Read more on these below.

New Appeals Process

Previously, if a content owner rejected a dispute on a copyright claim, the owner of the content that had the claim against them has no recourse.  Alfishawi writes, “Based upon feedback from our community, today we’re introducing an appeals process that gives eligible users a new choice when dealing with a rejected dispute.  When the user files an appeal, a content owner has two options: release the claim or file a formal DMCA notification.”

Smarter Detection of Unintentional Claims

We’ve shared stories of creators falling victim to accidental and false copyright claims and Alfishawi explains that with content owners uploading more than ten million reference files to the Content ID system there are bound to be mistakes.  “To address this, we’ve improved the algorithms that identify potentially invalid claims.  We stop these claims from automatically affecting user videos and place them in a queue to be manually reviewed.  This process prevents disputes that arise when content not owned by a partner inadvertently turns up in a reference file.”

Improved Matching

Along the same lines, YouTube has also worked to improve the matching technology that identifies content within all the videos uploaded to YouTube.

It will be interesting to see how the number of inaccurate copyright claims change as a result of these updates.  What has your experience with Content ID been like?

Megan O’Neill is the resident web video enthusiast here at Social Times.  Megan covers everything from the latest viral videos to online video news and tips, and has a passion for bizarre, original and revolutionary content and ideas.