YouTube has been testing out their live streaming capabilities for a while now. They ran a live streaming trial back in September with several of their partners, and have streamed everything from concerts and interviews to sports over the past year or so. But today they announced that they are officially going live, with the roll out of YouTube Live.
YouTube Product Managers Joshua Siegel and Christopher Hamilton announced today on the YouTube blog that YouTube is going live:
“With over 2 billion views a day, it’s easy to think about YouTube as a place to watch videos recorded in the past. But you’ve told us you want more—and that includes events taking place right now. In response, we’ve live streamed a number of popular concerts, sporting events, and interviews, but primarily on a one-off basis.
“Today we’re announcing the initial roll out of YouTube Live, which will integrate live streaming capabilities and discovery tools directly into the YouTube platform for the first time. This begins with a new YouTube Live browse page, where you can always find the most compelling live events happening on YouTube and add events to your calendar.”
YouTube will also be rolling out a live streaming beta platform to select YouTube partners, in order to create even more live content. Imagine live shows with your favorite YouTubers…that may be the future. YouTube’s ultimate goal is to provide thousands of partners with live streaming capabilities, so there will always be something interesting to watch on YouTube Live.
If you head over to the YouTube Live page, you’ll be able to find upcoming events, featured events, as well as what’s live now. At the writing of this post there was nothing ‘Live Now’, but tonight The DigiTour will be streaming Live from Google HQ.
What do you think about YouTube getting into the live streaming business? Scroll down and let us know in the comments!