YouTube Reportedly Launching Subscription-Based Channels This Week

“Cable and satellite channels, which traditionally rely on a dual revenue stream model, are eyeing YouTube’s subscription service to generate revenue from older shows and new programming, according to another person familiar with the project,” wrote Matthew Garrahan and Andrew Edgecliffe-Johnson in their report for the Financial Times.

So far, the names of the channels have not been revealed.

AdAge had reported in January that YouTube was reaching out to existing partners to create new paid channels in an effort to compete with traditional television.