YouTube Begins Rewarding Exceptional Partners…With Huge Gold Play Buttons

At VidCon last month, Director of YouTube Next Lab, Tim Shey, announced that the video site was launching a new rewards program to recognize exceptional partners. YouTube partners that have over 1 million subscribers will be rewarded with a giant, framed gold play button and partners that have reached 100,000 subscribers will be rewarded with gift cards for exclusive YouTube gear. Today the first batch of YouTube Partner Rewards recipients was revealed.

At VidCon last month, Director of YouTube Next Lab, Tim Shey, announced that the video site was launching a new rewards program to recognize exceptional partners.  YouTube partners that have over 1 million subscribers will be rewarded with a giant, framed gold play button and partners that have reached 100,000 subscribers will be rewarded with gift cards for exclusive YouTube gear.  Today the first batch of YouTube Partner Rewards recipients was revealed.

Shey reports on the YouTube blog that, “The channels receiving YouTube Partner Rewards have surpassed 500 million subscribers and 251 BILLION views (or 36 views for each person on Earth).” 

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