comScore Launches YouTube Partner Reporting
YouTube and comScore, a global leader in online audience measurement, have launched a brand new feature, specifically targeted to YouTube content partners and the advertisers that want to run campaigns on their videos. Find out more after the jump.
YouTube and comScore, a global leader in online audience measurement, have launched a brand new feature, specifically targeted to YouTube content partners and the advertisers that want to run campaigns on their videos. YouTube Partner Reporting offers new measurement tools that enable YouTube partners to better monetize their content and better analyze the demographics of their viewers.
A description of the new online video measurement service on the comScore website states, “In the past, YouTube’s video viewing activity was reported in comScore’s syndicated Video Metrix reports as one aggregation of viewers and video views, collectively representing the entirety of YouTube.”
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