YouTube's Original Channels May Be Doing Better Than You Think
When YouTube announced their foray into original content nearly a year ago, nobody was sure what to expect. What would the channels and content be like? How would they perform? Nine months after the first original channels hit the video sharing site, YouTube Head of Content Strategy Jamie Byrne reports that the original channels are on par to be "the next great media brands."
When YouTube announced their foray into original content nearly a year ago, nobody was sure what to expect. What would the channels and content be like? How would they perform? Nine months after the first original channels hit the video sharing site, YouTube Head of Content Strategy Jamie Byrne reports that the original channels are on par to be “the next great media brands.”
Ad Age, who have been on top of the growth of the original channels with their YouTube Original Channel Tracker, reported
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