Over the past year or so, YouTube has launched a number of initiatives aimed at helping creators make better content, learn to market themselves and maximize their YouTube success. Last May they launched the YouTube Creator Institute, in October they launched programs through YouTube NextUp to reward top cooking and fitness video creators with training, equipment and more, and now they’ve launched YouTube Next Cause—a program designed to help nonprofits use online video more effectively.
Hunter Walk, YouTube’s director of product management, announced YouTube Next Cause on the YouTube blog. Walk writes, “YouTube Next Cause is designed to help organizers that are already changing the world better use online video to drive action. At a one-day summit in San Francisco on April 2, selected participants will get access to everything from training in YouTube fundamentals, to promotion and community engagement tips, to one-on-one consulting sessions to grow their YouTube presence.”
YouTube isn’t new to helping out nonprofits. Earlier this month they announced that they teemed up with See3 Communications to present the DoGooder Nonprofit Video Awards, a celebration in the best of nonprofit video (submissions are open until February 29). They’ve also got their own nonprofit program, a free program that offers benefits for nonprofits like branding capabilities, the option to add ‘Donate’ buttons to video pages to drive fundraising, ability to include Call to Action overlays on videos and more. Check out the video below to find out more.
Nonprofits interested in being a part of YouTube Next Cause are invited to submit their application on the YouTube website by February 27, 2012 at 11:59PM PT. Selected nonprofits will be announced on March 5. To qualify you must be part of the YouTube Nonprofit Program.
Do you work with a nonprofit that’s using online video to drive action? If so, do you plan to apply to the YouTube Next Cause program?
Megan O’Neill is the resident web video enthusiast here at Social Times. Megan covers everything from the latest viral videos to online video news and tips, and has a passion for bizarre, original and revolutionary content and ideas.