YouTube In Talks With NBA & NHL For Live Streams, NHL Denies

YouTube is currently in talks with both the National Hockey League (NHL) and the National Basketball League (NBA) about streaming live shows. But will the big leagues bite?

Rumors of YouTube entering the realm of livestreaming started flying last Spring and they officially jumped on the livestreaming bandwagon last Fall. In the months since, YouTube has been streaming as many events as they can get their virtual video hands on, from interviews to award shows and sporting events like the Indian Premiere League (IPL) Cricket games. But YouTube’s coverage of sporting events is about to get a whole lot more intense. According to Businessweek YouTube is currently in talks with both the National Hockey League (NHL) and the National Basketball League (NBA) about streaming live shows.

According to Jun Yang at Businessweek, Google’s director of content partnerships for Asia Pacific, Gautam Anand, said that Google is currently in talks with “most pro sports leagues”, among them the NHL and the NBA.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in